EV Buyer Intent in India — Drivers & Charging Worries

What the client needed

Three hundred fifty Indian consumers (25–55) planning a vehicle purchase within 24 months — EV vs. petrol intenders — on motivations, charging fears, and brand shortlists.

Why it was hard

Big N, metro-vs-tier-2 quotas, smartphone-dominated responses, two languages, 10 days, tight budget. Scale and precision pulling opposite ways.

How we ran it

• Live city-tier quotas: Metro and tier-2 panels balanced in real time.
• Mobile-first build: Light pages for mid-range Androids on variable connections.
• English + Hindi: Regionally reviewed, not machine-swapped.
• Blended panels: Multiple sources so neither intender segment distorts.

Results

Target: India vehicle intenders 25–55, EV vs. petrol, metro + tier-2.

Completes: 350. Incidence: 22%. LOI: 16 minutes. Field: 10 days.

Full quotas on time, with an EV-vs-petrol trade-off map and city-tier charging analysis the client used for market-entry planning.