B2B Case Study
Cybersecurity Priorities Among CISOs (North America)

What the client needed
Seventy-five verified CISOs and senior security leaders at 1,000+ employee North American firms: budgets, threat priorities, vendor criteria.
Why it was hard
CISOs barely exist as a surveyable population, they're slammed, and every fraudster with a VPN claims to be one. Verification had to be airtight without insulting real executives.
How we ran it
- Three-layer role check: Profile data, role validation, and knowledge-based screens that fakes fail and real CISOs pass quickly.
- 14-minute survey: Built for calendars with no slack.
- Daily source review: Fraud patterns caught per-feed before they spread.
Results
Target: CISOs & security leaders, North America, 1,000+ employees.
Completes: 75. LOI: 14 minutes. Field: 12 days.
Fraud attempts removed throughout without slipping the timeline. Client got clean senior-level data on budget shifts and AI-security spend.