B2B Case Study

Cybersecurity Priorities Among CISOs (North America)

B2B Case Study: Cybersecurity Priorities Among CISOs (North America)

What the client needed

Seventy-five verified CISOs and senior security leaders at 1,000+ employee North American firms: budgets, threat priorities, vendor criteria.

Why it was hard

CISOs barely exist as a surveyable population, they're slammed, and every fraudster with a VPN claims to be one. Verification had to be airtight without insulting real executives.

How we ran it

  • Three-layer role check: Profile data, role validation, and knowledge-based screens that fakes fail and real CISOs pass quickly.
  • 14-minute survey: Built for calendars with no slack.
  • Daily source review: Fraud patterns caught per-feed before they spread.

Results

Target: CISOs & security leaders, North America, 1,000+ employees.

Completes: 75. LOI: 14 minutes. Field: 12 days.

Fraud attempts removed throughout without slipping the timeline. Client got clean senior-level data on budget shifts and AI-security spend.