Alzheimer's & Dementia Caregivers (US)

What the client needed

Eighty US primary caregivers for family members with Alzheimer's or another dementia: burden, information gaps, and how providers could serve them better.

Why it was hard

Low incidence, emotionally loaded topic, exhausted respondents — and heavy fraud pressure, since caregiver status is easy to fake for an incentive. The survey had to be kind and skeptical at the same time.

How we ran it

• Gentle sequencing: Sensitive items build gradually, with skip options and a clear LOI promise.
• Multi-stage verification: Screening plus open-end consistency to filter false caregivers.
• Right sources: Caregiver communities and specialist panels over general sample.
• Support signposting: Resources listed, not buried — basic decency and better completion.

Results

Target: US primary caregivers, 25+.

Completes: 80. Incidence: 9%. LOI: 22 minutes. Field: 10 days.

Clean data on a hard brief at 9% incidence. The findings reshaped the client's caregiver materials and advocacy work.