Digital Banking & Fintech Users (UAE & Saudi Arabia)

What the client needed

250 interviews across the UAE and Saudi Arabia (21–45, active digital banking/fintech users): satisfaction, switching triggers, and appetite for what's next.

Why it was hard

Gulf sampling needs nationality and expat quotas, bilingual surveys that actually match, and fraud controls for a high-fraud-traffic region — 125 per market in 9 days.

How we ran it

• True bilingual build: Arabic and English in parallel, scales checked for equivalence.
• Segment quotas: Nationals and expat groups balanced per spec.
• Regional fraud tuning: Geolocation, fingerprinting, and behavior checks calibrated for Gulf sources.
• Local norm review: Framing checked so questions land as intended.

Results

Target: UAE & KSA residents, 21–45, active fintech/banking users.

Completes: 250 (125/125). Incidence: 28%. LOI: 15 minutes. Field: 9 days.

Balanced bilingual sample on schedule; switching drivers and trust findings fed the client's regional roadmap.