Supply Chain Resilience (Manufacturing Execs, DACH)

What the client needed

Sixty VP-and-above supply chain and operations executives at DACH manufacturers (€100M+ revenue) on resilience planning, supplier shifts, and tech spend.

Why it was hard

Very senior, low-incidence, in a region with below-average survey participation — plus revenue and seniority proof on every complete, in a 20-minute survey.

How we ran it

• Blended professional sources: Several feeds combined to find enough genuine VPs.
• German-language instrument: Local terminology, not translated English with the edges showing.
• Role verification: Profile cross-checks plus open-end confirmation.
• Quality over speed: Paced fieldwork across sources instead of chasing the fastest completes.

Results

Target: supply chain/operations VPs+, DACH manufacturing, €100M+ revenue.

Completes: 60. LOI: 20 minutes. Field: 12 days.

Quotas met in the agreed window — with usable detail on near-shoring sentiment and automation budgets, not just topline scores.