AI Adoption Among IT Decision-Makers (UK & Germany)

What the client needed

150 interviews — 75 per market — with CIOs, IT directors, and infrastructure heads at 500+ employee firms, on enterprise AI adoption: budgets, timelines, vendor criteria.

Why it was hard

Senior IT leaders in two competitive markets, strict seniority proof, 15-minute survey, 10 field days, competitive CPI. One bad source and the whole study tilts.

How we ran it

• Double seniority check: Panel profile plus open-end role validation — claimed titles get tested.
• Size screening up front: Employee-count and revenue filters at entry.
• Blended sources: Multiple B2B feeds so no single panel defines the sample.
• Executive-length survey: Fifteen minutes, mobile-clean, no bloat.

Results

Target: IT decision-makers, UK & Germany, 500+ employee firms.

Completes: 150 (75/75). LOI: 15 minutes. Field: 10 days.

On target with strong quality scores — and a clean UK-vs-Germany read on budgets and vendor shortlists.